Social campaign portraying workforce security pitfalls and consequences through animated gifs. Five scenarios cover data security, app security, analytics and insights, network security and contextual access.

Animated IAB ad campaign promoting advanced web management products under the GoDaddy B2B brand. Three groups of development professionals are targeted with role-specific themes and language.

Membership renewal ads that land 60 days prior to expiration and end 60 after..

Animated content for Times Square digital billboard, Youtube and social channels driving new sign-ups and holiday sales.

Brand-hosted Murder Mystery Dinner Party uniting the Evite social community under a single purpose on Halloween night. The turnkey game kit, made available on a unique landing page and promoted via social channels, allowed local party hosts to entertain up to 12 guests/game contestants.

Character and brand territory development for this premiere Venezuelan rum maker. Deep education of the hacienda and brand history in Revenga inspired the Rumtender persona. These three exploratory ad campaigns embrace the culture’s strength against adversity, and appetite for hope, patience and transformation, respectively

Redesign of the SHIFT Communications website featuring a promo video, breeze-loving chocolate lab and newsletters to drive traffic and thought leadership.

New York Times ads targeting policymakers attending the Clinton Global Initiative meetings. A 500K media buy makes the water drop layout the most expensive print ad I’ve ever created, and all in a weekend. Vestergaard delivers water purification straws, mosquito nets and other disease prevention products to impoverished areas.

Campaign and mobile tour introducing 50% recycled plastic (rPET) .5L bottles. The outdoor setup included games, giveaways and a photo booth, and the truck’s visitor showroom demonstrated how new bottles, clothing, reusable shopping bags and even carpets are made from recycled, empty PET plastic bottles.

CES stunt with British guard handing out branded Ooma “passports” at the shows entrance. Having them subsequently stamped at the otherwise hard-to-find booth allowed attendees to validate audio quality by calling anywhere in the world and enter a drawing for a free trip to London. This and other tactics were born from the master strategic plan shown below.

How do you re-release an iconic American burger in three sizes? This creative strategy centered on variety, with a Big Mac ATM machine dispensing free Macs of any size in exchange for a tweet, and loads of media coverage at the Kenmore Square, Boston location.

Microsite and contest to elevate engagement with telematics provider’s customer base. Truckers submitted safety tips during Distracted Driver Awareness Month and winning posts received Amazon gift cards.

Facebook apps were still around when the classic train brand was ready to launch it’s first iPad game. With a silhouetted train image supplied by the game maker, I created this gunfire/wake-of-destruction scene designed to get a younger, male demographic to watch the trailer and join the email list.

Retail, foodservice and shipping box packaging design, “Island Store” website for retail orders, martini menu, coasters and bevelled metal sign.

EMMI, or Embeddable Mini Microsite given to top tier bloggers as code and allowing the full range of interactive behaviors and functionality in a small space. In exchange for embedding the EMMI, bloggers gain the added traffic of visitors seeking giveaways and coupons.

Facebook community for those who enjoy getting the most, if not the best out of life. Designed to connect car longevity enthusiasts in the spirit of competition and Jiffy Lube’s mission, members share images and get credit for turning the odometer.

Infographic created for In-store signage promoting K-cup sales at Bed Bath & Beyond, but also used online. Below is a sales sheet with a process infographic showing the sustainability cycle. and eBlasts and signage promoting the brand’s anniversary and local events.

Aseptic beverage cartons for in-store, retail sales and foodservice cartons for prepared smoothies.

Logo development for a variety of clients not featured in other case studies.